Privacy Policy

Midfield Meat International is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at

What is Personal Information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone and facsimile numbers.

This Personal Information is obtained in many ways including interviews, correspondence, by telephone and facsimile, by email, via our website, from your website, from media and publications, from other publicly available sources, from cookies and from third parties. We don’t guarantee website links or policy of authorised third parties.

We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.

When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

Sensitive Information

Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

Sensitive information will be used by us only:

  • For the primary purpose for which it was obtained
  • For a secondary purpose that is directly related to the primary purpose
  • With your consent; or where required or authorised by law.

Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

Disclosure of Personal Information

Your Personal Information may be disclosed in a number of circumstances including the following:

  • Third parties where you consent to the use or disclosure; and
  • Where required or authorised by law.

Security of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.

Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

Midfield Meat International will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.

In order to protect your Personal Information we may require identification from you before releasing the requested information.

Maintaining the Quality of your Personal Information

It is an important to us that your Personal Information is up to date. We  will  take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Midfield Livestock and Transport Mobile App

Data Collection
Data collected via the Midfield Livestock and Midfield Transport applications are for the purposes of imputing required information to book, schedule, and process stock.

Access to Camera and Photos
We require access to your device's camera to take photos of livestock and NVD paperwork and upload it to a booking.
We require access to your device's photo library upload selected photos of livestock and NVD paperwork to a booking.

The purposes of photos of livestock are to verify that all animals are in good health and are fit to be transported.
NVD paperwork is required to be carried by a transport driver picking up the animals. Photos of NVD paperwork allows transport drivers and Midfield staff to provide required paperwork to law enforcement when required without risk of originals being lost or damaged.

Access your files
We require access to your device's file system for the purposes of uploading .csv data from animal ear tag RRIDS.
Uploading a csv of animal IDs allows individual identification and owner verification of each animal in a booking.

We require the ability to send your device notifications so you can be informed of any changes to your booking.
Staff are notified on booking creation and farmers are notified as the status of submitted booking changes as it progresses from booking to pickup to delivery.

We require access to your device's location for the purpose of accurately recording farm pickup locations using GPS co-ordinates.
As many farm addresses may not be accurate enough to direct a driver to a specific stock loading area, GPS co-ordinates can be used to provide an exact location for animal pickup.

Policy Updates

This Policy may change from time to time and is available on our website.

Privacy Policy Complaints and Enquiries

If you have any queries or complaints about our Privacy Policy please contact us at:

Midfield Meat International
PO Box 412, Warrnambool, VIC 3280
+613 5563 4444