The Midfield Group
100% Australian owned and operated
The Midfield Group is a multi-faceted meat processing company built on solid farming foundations and embracing the values of life on the land.
Expanding markets, community values
The Midfield Group is one of Australia’s most successful meat processing companies. It is 100 per cent Australian owned and operated by the McKenna family.
In 2013 The Midfield Group was recognized as the Powercor Business of the Year at the Warrnambool Business Excellence Awards. This was particularly rewarding as it was a direct result of the relationship we have with our staff and the farming fraternity. You can read more here.
From our Farms to you
At the Midfield Group we are committed to providing you with superior products at all times. Our meat and associated products will always be of the highest standard, with stringent quality assurance principles in place and regular reviewing of the methods we use across all facets of our business.
We are committed to reducing our environmental footprint, through the development of new technologies and the use of sustainable farming initiatives. Animal health and wellbeing is at the forefront of our day-to-day work ethic, while working for the long-term future of our community is at the core of our business.
Midfield Direct Online Booking
Midfield Direct customers can use our online form to request processing of livestock.
Union Station Lamb best in country
Union Station has been named Australia’s best lamb at the Royal Queensland Food & Wine Show. Union Station rack of lamb was named the Champion Branded Lamb of Show (Australia’s best lamb) in late May. Chief Judge of the Branded Beef and
Lamb Competition Elaine Millar said the overall quality of the beef and lamb entries were exceptional this year. “Due to the extraordinary marbling in both the beef and lamb entries, the uncooked visual judging was overwhelmingly the best we have ever experienced,” Ms Millar said. “Unlike any other year, there was extreme diversity in visual, flavour, texture and juiciness which provides a wonderful opportunity for retail, food service and ultimately the end diner to experience the multiplicity of taste sensations the seasons, regions and breeds bring to our plate.”
Midfield Protein Solutions - update
Midfield’s new protein plant is expected to be fully operational within the next couple of months.
Kevin Banner said commissioning of the bovine and two ovine lines was currently underway. “During this process
we iron out any minor issues, such as adjusting set points on equipment, with the view of having the plant confirmed for full operation in six to eight weeks,” Kevin said.
“It’s such a big milestone to be at this point.” The protein plant will utilise the company’s waste heat to create a significant amount of the hot water required for Midfield’s operating needs. It incorporates a state-of-the-art biofilter air treatment system, which will prevent odours being emitted into the atmosphere.
The plant will produce high quality protein tallows and protein meal. It will enable the closure of the Levy’s Point facility, which has been operating since 1965. The establishment of the new Scott Street plant will remove about 200 truck movements from the road network each week and reduce the company’s greenhouse gas emissions by more than 100,000 tonnes per year.
UDC Farmer Luncheon
Farmers from South Australia through to Simpson came together to hear renowned chef Guy Grossi and Consultant Paul Groves, speak at the UDC supplier luncheon on December 9. UDC’s Monique Jeffries said the luncheon was held at Woolsthorpe’s Union Station Hotel and was the first supplier get-together since February 2020, due to COVID. “It was…
Sempio Launches ‘Ziller Tong-Yukpo’ Beef Jerky
Sempio, a major food company in Korea, announced on the 7th Nov that it was launching “Ziller Tong- yukpo (beef jerky).” It comes in big thick pieces with juicy flavour and chewy texture made with True Aussie Beef eye round, allowing consumers to enjoy depending on their preference. The item is perfect as a drinking…
Allan (Dodger) Neave – 30 years with Midfield
Allan (Dodger) Neave’s first job was at Kraft in Allansford which lasted two years. He then become a builders labourer working on the construction of Kmart in East Warrnambool. Dodgers career at Midfield started after Ian Dalton asked him to put in for a job. His first supervisor was Peter (Pickles) O’Donnell and has had…
New Protein Exports
Midfield Protein Solutions has exported its first product produced at the new protein plant – Premium Dried Ovine and Premium Dried Bovine meals to the US pet food market. Midfield’s Mollie Smith said the export was a big achievement for all involved in the new plant. “The premium meal is a high protein product with…
Roadmap Plans For Zero Emissions Company-Wide By 2030
Midfield will soon complete a roadmap that sets the strategic direction for zero emissions across the entire group by 2030. The company’s Malerie Janes said the roadmap was a logical progression from the multiple environmental initiatives that have already been implemented in recent years. “The roadmap should be ready for release in the coming months…
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